Cannes Lions 2025: VML’s Highlights, Events, and Win Updates
Explore VML’s activities, key sessions, and latest announcements from Cannes Lions 2025, the leading global festival for creativity and innovation
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In The Press
Generali and VML France Redefine Insurance for Today’s World
‘Here. Now.’, breaks traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present
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Dave Thomas Foundation Recognizes VML as #1 in Industry for Adoption Benefits
VML earns top industry spot and climbs 38 places on the Dave Thomas Foundation’s Top 100 Best Adoption-Friendly Workplaces list
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Cannes Shortlists VML for Innovation Lions Honors
“PainVisible” and “Living Fabric” recognized for product, tech, and environmental innovation in 2025 Cannes Lions early shortlist announcements
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Clio Health Recognizes VML With 36 Awards Across Multiple Categories
VML earns nine Gold, 11 Silver, and 16 Bronze awards, along with 14 shortlists at the 2025 Clio Health Awards
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ACT Responsible Highlights VML at Cannes 2025
Four campaigns from VML featured in ACT Responsible’s Cannes Lions exhibition, spotlighting creative work for accessibility, sustainability, and social progress
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In The Press
Costa Coffee Celebrates the Heart in Everyday Moments
Brand platform from WPP Open X led by VML UK and Knucklehead honors coffee rituals
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D&AD Pencils in VML for 55 Remarkable Recognitions
VML celebrates 2 Yellow Pencils, 10 Graphite Pencils, 17 Wood Pencils, and 26 Shortlist honors at the D&AD Awards
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In The Press
Visa Launches Campaign on Travel and Parenthood
Created by VML Brazil, “Uma Nova Aventura” stars the presenter and brand ambassador, Pedro Andrade, who shares his greatest life experience: becoming a father
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Behind the Brand: BAV Group
BAV Group leverages 30+ years of brand intelligence experience to transform brand insights into measurable business results for clients worldwide
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The One Show 2025: VML Earns 101 Awards, Including Top Honors in Social Media and Film
VML recognized with 101 accolades at The One Show 2025, including Best of Social Media, Best of Film & Video, and five Gold Pencils
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AdForum PHNX Awards Honor VML Work
VML secures multiple Gold, Silver, and Bronze at the 2025 AdForum PHNX Awards, highlighting impactful campaigns across health, design, and digital categories
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ADC Awards 2025 Recognize VML With Multiple Honors Across Film, Design, and Experiential
VML work from Mexico City and Scholz & Friends earns Designism Cube, plus Gold, Silver, and Bronze honors at Gotham Hall ceremony hosted by The One Club
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Smarties Awards 2025
VML South Africa scooped 17 wins across multiple categories, reflecting a powerful blend of creativity, craft, and results.
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In The Press
Tennessee Just Made an Invisible Update to Its Tourism Site—and It’s Brilliant
VML and the Tennessee Department of Tourist Development made its website accessible for individuals who are blind or have low vision
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In The Press
LUX Mash-Up: Reframing Bollywood Soundtracks With Empowering Clap-Backs
LUX and VML Singapore Create Entertaining Playlists That Spark Reflection on Gender Representation in Popular Bollywood Songs
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